A reward program is a system in which individuals are given incentives or rewards for performing certain actions, behaviors or achieving specific goals. These programs can be used by businesses to encourage customer loyalty and retention, while also promoting increased spending. Reward programs may offer points, miles, cash back, discounts, free products or services, among other incentives, as a way of thanking customers for their patronage. The rewards can be earned through various activities such as making purchases, referring friends, completing surveys, or engaging with the company's social media pages. Reward programs are designed to encourage continued participation and engagement from customers by providing them with a tangible benefit in return for their loyalty.